Advantages of video ads over standard advertisements include:

Enhanced engagement: Video ads have the ability to capture and hold viewers’ attention more effectively than static or text-based ads, resulting in higher engagement levels.

Visual storytelling: Videos allow for dynamic storytelling by incorporating visuals, motion, sound, and narrative elements, enabling brands to create a more compelling and memorable advertising experience.

Increased brand awareness: Video ads can reach a wider audience and generate greater brand awareness due to their potential for social sharing and viral distribution on platforms like YouTube and social media.

Higher message retention: The combination of audio and visual elements in video ads enhances message retention, as viewers are more likely to remember information presented in a video format compared to traditional ads.

Emotional impact: Videos can evoke emotions more effectively, creating a stronger connection between the audience and the brand, which can lead to increased brand loyalty and customer engagement.

Improved targeting options: Video ad platforms often offer advanced targeting options, allowing advertisers to reach specific demographics, interests, or behaviors, ensuring their messages are delivered to the right audience.

Measurable results: Video ad platforms provide detailed analytics and insights, allowing advertisers to track metrics such as views, engagement rates, and conversions, providing valuable data to optimize future campaigns.

Adaptability and versatility: Video ads can be easily adapted to different platforms and devices, including mobile, desktop, and connected TVs, ensuring wider reach and accessibility for various audiences.

It’s important to note that while video ads offer these advantages, their effectiveness may vary depending on factors such as ad quality, targeting strategy, and the preferences of the target audience.

What type of video advertising units are there?

There are several types of video advertising units. Some common ones include:

Pre-roll ads: These are short video ads that play before the main video content that the user intends to watch. They are typically around 15 to 30 seconds in length.

Mid-roll ads: These video ads appear in the middle of longer video content, such as during breaks in a TV show or a live stream. They interrupt the video content and are usually similar in length to pre-roll ads.

Outstream ads: Also known as in-text video ads, outstream ads are video ads that play within the text content of a webpage. They are usually set to auto-play when the ad is in view and pause when not visible.

In-stream ads: These video ads are placed within streaming content, such as online TV shows, movies, or live streams. They can be either pre-roll or mid-roll ads.

Video Content ads: Video content ads blend in with the format and style of the platform or website they appear on. They match the look and feel of the surrounding content, providing a more seamless user experience. They include content that the user will find of interest and are by the far our most favoured video unit available. If you want to see what we can offer on these please get in touch.

Social media video ads: These video ads are specifically designed and optimized for social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They are often shorter in duration, ranging from a few seconds to one minute, and are tailored to fit the platform’s specifications and user behavior.

In-banner video ads: These video ads are displayed within a standard banner ad space on a webpage. When clicked or hovered over, they expand to show a larger video player, providing an interactive and engaging experience.

Interactive video ads: Interactive video ads allow viewers to actively engage with the ad content by incorporating clickable elements, quizzes, games, or interactive features. This type of ad encourages user participation and can improve engagement and brand recall.

The specific types and availability of video ad units may vary depending on the advertising platform, format, and publisher guidelines.